Shropshire is a large, rural and sparsely populated county with a population estimated at 317,500 (Source: ONS mid-year estimates, 2017), this gives a density of only 0.98 persons per hectare. Shropshire is the second largest inland county and one of the most rural places in the UK. Residents travel to work patterns across our porous borders indicate large numbers travelling to work in surrounding counties and into Wales. The Council will continue to encourage communities to support each other and find local solutions. Working with Town and Parish Councils to identify opportunities and develop local economies across Shropshire, centred on the market towns. The Council will continue to implement a place-based approach to optimise physical assets with our partners and deliver services to improve physical connectivity to the benefit of all those who live, study and work in Shropshire. Working across the business sectors which operate in rural areas to facilitate economic growth and appropriate housing for rural communities.